I'm Craig Weston, a senior digital product designer with expertise across UX, software development, product strategy, design systems and technical architecture. Having worked across start-ups and large organisations such as BP and Google, I help organisations turn complex ideas into elegant, scalable digital products that users understand and engineering teams can build with confidence.
I work across product strategy, UX, visual design and technical delivery, bridging the gap between design ambition and engineering reality.
User research, journeys, wireframes, prototypes, usability testing and product experiences designed around real customer needs.
Scalable systems, design tokens, documentation, governance and reusable foundations for consistent digital products.
Reusable UI components that translate from Figma into production-ready interfaces for development teams.
Strong understanding of software architecture, APIs, cloud platforms, front-end delivery and agile workflows.
I create practical design systems that connect brand, UX, accessibility and engineering. The focus is on systems developers can actually build from: clear component rules, reusable patterns, design tokens, governance and documentation that speed up delivery.
My technical background means I can collaborate closely with engineers, understand constraints early and design solutions that are realistic, scalable and maintainable.
My experience sits at the intersection of digital product design, technical delivery and business transformation.
Designing product experiences, portals and digital platforms that simplify complex operational workflows.
Experience shaping products in the energy, EV charging and fleet technology sectors.
Creating reusable design foundations that improve consistency, speed up delivery and support scalable development.
I have worked across enterprise energy, EV charging infrastructure and digital platforms, combining UX, product strategy, design systems and technical leadership.
Worked on customer-focused digital experiences within a global energy environment, collaborating with stakeholders, product teams and engineering to improve services through research, UX and product thinking.
Built and led the digital capability from the ground up. Defined product and technology strategy, established UX practices, created scalable design foundations and led delivery of the Fleet Portal and charging platform for HGV charging infrastructure.
Contributed to digital product thinking within the EV charging ecosystem, focusing on intuitive user journeys, scalable interfaces and close technical collaboration to simplify complex charging experiences.
I bring structure to complex problems, turning ambiguity into clear product direction and buildable design systems.
Clarify user needs, business goals, constraints and technical context through research, interviews and workshops.
Map journeys, prototype ideas and validate flows before committing teams to expensive development work.
Create reusable components, design rules and documentation that allow teams to deliver consistently at scale.
Work closely with development teams through handoff, build reviews, design QA and ongoing product iteration.
Whether you're creating a new product, improving an existing platform or building a design system, I can help connect strategy, UX, visual design and technology.
craig.weston1@gmail.com